Page 70 - Quick Insights Book 2022

Audit Bureau Of Circulations (ABC AUDIT) 18

OPPORTUNITY FOR CHARTERED ACCOUNTANTS
IN AUDIT BUREAU OF CIRCULATIONS

Audit Bureau of Circulations is maintaining a panel of auditors
for conducting circulation audit. Chartered Accountants who
are interested in conducting circulation audit (ABC audit) may
contact the Audit Bureau of Circulations.
Audit Bureau of Circulations (ABC) is one of the several
organizations of the same name operating in different parts
of world. ABC founded in 1948 is a not-for-profit, voluntary
organization consisting of publishers, advertisers and advertising
agencies as members. It has done pioneering work in
developing audit procedures to certify the circulation figures of
publications which are members of ABC.
ABC is a founder member of the International Federation of
Audit Bureau of Circulations. The main function of ABC is to
evolve, lay down a standard and uniform audit procedure by
which a member publisher shall compute its Qualifying copies.
The circulation figure so arrived at is checked and verified by
a firm of chartered accountants which are empaneled by the
Bureau. Circulation figures that are checked and certified by
an independent body are an important tool and critical to the
advertising business community.
An Advertiser would like to know the facts and figures before
investing money in advertising. An Advertiser ought to know
how many people buy a publication and in which area. The
ABC gives all these vital statistics every six months. The ABC
figures are not the outcome of opinions, claims or guesswork,
but they are the result of rigid, in-depth and impartial audits of
paid circulation of member publications by independent firms of
Chartered Accountants working in accordance with the rules /
procedures prescribed by the Bureau.
Audit Bureau of The panel maintained by the Bureau for Circulation Audits as
may be carried out by their member publications is appointed
Circulations by the Council of Management (Board of Directors) of the Audit
Bureau of Circulations (ABC). The Bureau normally follows
(ABC Audit) a procedure of advertising in Institute’s Journal as and when
it desires to empanel firms of Chartered Accountants across
the cities as per requirement. The remuneration/audit fees as
maybe payable by the Publisher is mutually decided between
the auditor and the publisher.
The minimum criteria for selection for empanelment as
exercised by the Council in the earlier years was as under

1. Applicant to be a Partnership Firm
2. With at least 3 partners, of which at least 1 to be FCA

Quick Insights on Professional Opportunities for Chartered Accountants 57