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Audit Bureau Of Circulations (ABC AUDIT)                18




                                                               OPPORTUNITY FOR CHARTERED ACCOUNTANTS
                                                               IN AUDIT BUREAU OF CIRCULATIONS

                                                               Audit Bureau of Circulations is maintaining a panel of auditors
                                                               for conducting circulation audit. Chartered Accountants who
                                                               are interested in conducting circulation audit (ABC audit) may
                                                               contact the Audit Bureau of Circulations.
                                                               Audit Bureau of Circulations (ABC) is one of the several
                                                               organizations  of  the  same  name  operating  in  different  parts
                                                               of world. ABC founded in 1948 is a not-for-profit, voluntary
                                                               organization consisting of publishers, advertisers and advertising
                                                               agencies as members. It has done pioneering work in
                                                               developing audit procedures to certify the circulation figures of
                                                               publications which are members of ABC.
                                                               ABC is a founder member of the International Federation of
                                                               Audit Bureau of Circulations.  The main function of ABC is to
                                                               evolve, lay down a standard and uniform audit procedure by
                                                               which a member publisher shall compute its Qualifying copies.
                                                               The circulation figure so arrived at is checked and verified by
                                                               a firm of chartered accountants which are empaneled by the
                                                               Bureau.  Circulation  figures  that  are  checked  and  certified  by
                                                               an independent body are an important tool and critical to the
                                                               advertising business community.
                                                               An Advertiser would like to know the facts and figures before
                                                               investing money in advertising. An Advertiser ought to know
                                                               how many people buy a publication and in which area. The
                                                               ABC gives all these vital statistics every six months. The ABC
                                                               figures are not the outcome of opinions, claims or guesswork,
                                                               but they are the result of rigid, in-depth and impartial audits of
                                                               paid circulation of member publications by independent firms of
                                                               Chartered Accountants working in accordance with the rules /
                                                               procedures prescribed by the Bureau.
                Audit Bureau of                                The panel maintained by the Bureau for Circulation Audits as
                                                               may be carried out by their member publications is appointed
                     Circulations                              by the Council of Management (Board of Directors) of the Audit
                                                               Bureau  of  Circulations  (ABC). The  Bureau  normally  follows
                     (ABC Audit)                               a procedure of advertising in Institute’s Journal as and when
                                                               it  desires  to  empanel  firms  of  Chartered Accountants  across
                                                               the cities as per requirement. The remuneration/audit fees as
                                                               maybe payable by the Publisher is mutually decided between
                                                               the auditor and the publisher.
                                                               The  minimum  criteria  for  selection  for  empanelment  as
                                                               exercised by the Council in the earlier years was as under

                                                               1.    Applicant to be a Partnership Firm
                                                               2.    With at least 3 partners, of which at least 1 to be FCA








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